Market Research & Business Insights Expert
Make Confident Business Decisions with Reliable Market Insights
Start Your Business Journey in Nepal with Expert Guidance
In Nepal’s fast-changing market, success depends on understanding your customers, competitors, and industry trends. As a market research & business insights expert, I provide data-driven strategies that help businesses reduce risk, grow faster, and make smarter decisions.
- More than 10 years of experience doing market research in Nepal
- Careful analysis using government data and direct research
- Useful insights for all main industries and customer groups
- Easy-to-understand advice to help your business grow
Why Market Research for Business Success in Nepal
Nepal’s economy grows by 4–6% every year. Cities like Kathmandu, Pokhara, and Biratnagar are experiencing rapid urbanization, while e-commerce platforms like Daraz and SastoDeal are changing shopping habits. At the same time, global brands are entering Nepal, and competition for local businesses is increasing.
Without proper insights, it’s like “sailing without a compass.” With expert research, you can:
If you want to succeed in Nepal, you must know your market well, that’s where I come in. Ready to get the edge? Let’s talk!
My Market Research & Business Insight Services
1. Market Entry & Feasibility Studies
Is your business idea right for Nepal? I analyze market size, customer demand, competitors, and regulations to help you decide before investing.
- How big is the market?
- Who are your customers?
- What does the competition look like?
- What rules and regulations apply?
- What investments and risks are there?
Perfect for startups, new product launches, and companies entering Nepal.
2. Consumer Research & Behavior Analysis
Deep dive into what Nepali customers want and how they shop.
- Who are they, what is their age, income, lifestyle?
- How do they decide what to buy?
- What brands do they trust?
- How much are they willing to pay?
- How active are they online and on social media?
Consumer Research Nepal services provide deep insights into Nepali customer preferences, behaviors, and purchasing patterns. I conduct surveys, interviews, and mystery shopping to get real answers.
3. Competitive Intelligence & Analysis
Know your competitors and industry trends inside out.
- Who are your top competitors and what are their strengths?
- What prices and promotions do they offer?
- How is your market share compared to theirs?
- What are the opportunities and threats in your sector?
4. Industry Analysis & Trend Forecasting
Every sector is unique. I deliver tailored research in:
- Technology & Digital Services: Nepal's market is being shaped by IT exports, fintech, and e-commerce.
- Travel patterns, lodging demand, and specialized travel are all aspects of tourism and hospitality.
- Manufacturing and FMCG: Supply chains and urban versus rural purchasing patterns.
- Financial services include investing, insurance, and online banking.
- Educational Institutions: Perspectives on the field of education.
- Healthcare & Pharmaceuticals: Healthcare access, medicine imports, and telemedicine.
Don’t miss your chance! Approvals take time, but opportunities are now.
Specialized Research Services by Sector
Technology & Digital Services
- Size and opportunities in Nepal’s IT services market
- Trends in digital transformation and technology adoption
- Growth of e-commerce like Daraz, Jevee, Hamro Bazar, and how customers shop online
- Analysis of fintech and digital payment systems like Esewa and Khalti
Tourism & Hospitality
- Arrival trends and spending patterns of visitors
- Popular vacation spots and visitor trends Market research for lodging and dining establishments
- Adventure tourism prospects and specialized markets
- Seasons and other variables' effects on desire for travel
Manufacturing & FMCG
- Size of the consumer goods market and customer groups
- Differences between rural and urban buying habits
- How well distribution channels work
- Opportunities to replace imported goods with local products
- Potential improvements in supply chains
Financial Services
- Examination of the expansion of the banking industry and online banking
- Penetration of the insurance services market
- Loans and microfinance for small and medium-sized enterprises
- Investment and wealth management trends
- Changes in regulations that affect financial services
Healthcare & Pharmaceuticals
- Healthcare service delivery and accessibility
- Import and pharmaceutical market dynamics
- The possibility of medical travel
- Use of telemedicine and digital health services
Market Research Methodologies & Data Sources
Primary Research Methods
We collect fresh information straight from people.
- Quantitative Research: Large surveys are done online or face-to-face using structured questionnaires to gather numbers and facts about the market and customers. This helps estimate market size and trends.
- Qualitative Research: I organize group discussions, one-on-one interviews, observe how customers behave, and study success stories to understand why people buy and what they think.
Secondary Research & Data Sources
Also, we collect available data and reports from trusted sources.
- Government Data: Reports and statistics from agencies like the Central Bureau of Statistics (CBS), Nepal Rastra Bank (NRB), Ministry reports, and Department of Industry (DOI).
- Industry & Trade Groups: Useful reports and surveys from groups like FNCCI, Nepal Chamber of Commerce, and Confederation of Nepalese Industries (CNI).
- International Sources: Research from the World Bank, Asian Development Bank, UN agencies, and global industry reports adapted for Nepal.
How I Work: Research Process & Timeline?
Phase 1: Planning (Week 1)
- Set clear research goals and key questions.
- Identify who your target customers or market segments are.
- Choose the right research methods to use.
- Plan how to collect data and design samples.
- Discuss expectations, budget, and schedule with the client.
Phase 2: Data Collection (Weeks 2-4)
- Conduct surveys, interviews, group discussions, and field observations.
- Use digital tools to track customer behavior online.
- Collect secondary data like government stats and industry reports.
Phase 3: Data Analysis (Weeks 5-6)
- Analyze data statistically to find market size, trends, and patterns.
- Analyze discussions and interviews to identify root causes.
- Develop case studies to demonstrate accomplishments.
Phase 4: Reporting (Weeks 7-8)
- Analyze data statistically to find market size, trends, and patterns.
- Analyze discussions and interviews to identify root causes.
- Develop case studies to demonstrate accomplishments.
Get Your Market Research and Insight in Affordable Price. Contact Now!
Timeline & Cost
I work closely with you to plan the timeline and budget that best fit your needs, ensuring you get valuable insights within your schedule and investment range. .
I combine surveys, interviews, and government data to give you reliable insights. Get reliable market intelligence for confident decision-making.
Start Your Research Project
Market Research Deliverables & Reports
Market Research Investment & ROI
| Research Type | Investment Range (NPR) | Timeline | Key Deliverables |
|---|---|---|---|
| Quick Market Scan | 200,000 - 500,000 | 2-3 weeks | Market overview, competitor analysis, basic consumer insights |
| Comprehensive Study | 500,000 - 1,500,000 | 6-8 weeks | Comprehensive market research, in-depth segmentation, and strategic suggestions |
| Multi-Market Research | 1,500,000 - 3,000,000 | 8-12 weeks | Regional analysis, comparative studies, and expansion strategies |
| Ongoing Intelligence | 300,000 - 800,000 per quarter | Continuous | Regular updates, trend monitoring, and dashboard access |
Benefits of Doing Research
- Marketing works 15-25% better.
- Product development is 20-30% faster and cheaper.
- Revenue goes up by 10-20% because targeting improves.
- Business risks and failures drop by 30-40%.
Risks of Not Doing Research:
- 70% of new products fail without validation.
- Failed launches can cost between NPR 5 and 50 million.
- Entering the market without research can cost 5 to 10 times more than the research itself.
- Losing your competitive edge can cause a 15-25% drop in revenue.
How I Help Nepalese Businesses Make Better Decisions ?
About Milan Khatiwada – Market Research & Business Insights Expert
With over 10 years of experience in market research and business intelligence, I am Nepal's trusted Business expert in providing data-driven insights for strategic decision-making.
- Over 10 years of market research experience in Nepal
- Completed more than 200 research projects in different industries
- Skilled in advanced data analysis and statistics
- Holds an MBA degree and is a qualified advocate
- Member of the Federation of Nepalese Chambers of Commerce and Industry (FNCCI)
- Certified in advanced market research methods
- Accurate and reliable research using advanced methods
- Deep knowledge of Nepal’s market and culture
- Clear advice that helps you grow your business
- Timely delivery and flexible solutions to fit your budget
- Large surveys and detailed data analysis
- Government and industry data review
- Digital market and social media insights
FAQs
I provide thorough market research, which includes competition intelligence, industry analysis, brand research, pricing studies, consumer behavior analysis, market entry studies, and insights into the digital market. Quick market scans and intricate multi-phase research studies are among the services offered.
Project timelines vary based on scope and complexity. Quick market assessments take 2-3 weeks, comprehensive market studies require 6-8 weeks, while multi-market research can take 8-12 weeks. I provide detailed timelines during project planning.
I use both quantitative methods (surveys, statistical analysis, market modeling) and qualitative approaches (focus groups, interviews, on-site observation of customer behavior). I also leverage government data from CBS, NRB, and industry sources for comprehensive analysis.
I follow rigorous research methodologies with proper sampling techniques, validated questionnaires, multiple data sources, and statistical significance testing. All findings are cross-verified through triangulation and expert validation.
Yes, I have extensive experience conducting research across Nepal, including rural and remote areas. I have local networks and culturally appropriate methodologies to ensure accurate data collection from all market segments.
All research instruments are developed in appropriate local languages (Nepali and regional languages). I consider cultural contexts, local customs, and communication styles to ensure accurate data collection and interpretation.
I have expertise across multiple sectors, including technology, tourism, manufacturing, FMCG, financial services, healthcare, education, and agriculture. Each industry requires specialized knowledge, which I bring to every project.
Costs vary based on research scope, methodology, sample size, and timeline. Basic studies start from NPR 200,000 while comprehensive research can range up to NPR 3,000,000. I provide detailed cost estimates after understanding your requirements.
Yes, I provide ongoing market information services, such as quarterly reports, annual outlook studies, and monthly updates. These assist companies in keeping up with changes in the market and new opportunities.
I provide comprehensive written reports, executive presentations, interactive dashboards, and workshop sessions. All findings are presented with clear strategic recommendations and actionable next steps.